Greatest Happiness Principle

In his book Utilitarianism, philosopher John Stuart Mills expands and defends the notion of using the theory of utility to decipher between right and wrong, good or bad, in an attempt ‘to rescue it from utter degradation’ from those who have misapplied the theory.   This brief essay will summarize Mills’ view of utilitarianism by outlining its main themes and issues.Mills is primarily concerned with determining how feelings of pleasure, beauty and happiness play into our ethical standards.   His theory is founded upon the belief that a rational human being will make choices and act with the goal of achieving and fulfilling the greatest utility.   For Mills, the words pleasure and utility are interchangeable, a point he makes in reference to criticism received by previous theories of utility that limited the range of utility’s possibilities.In contrast to his predecessors, Mills advances the Greatest-Happiness Principle in chapter two.   This princip le holds that any action can be judged ‘right’ or ‘good’ as long as they promote happiness.   In fact, the principle states that the degree of ‘rightness’ or ‘goodness’ of an act stands in direct proportion to the amount of happiness the act promotes.This has far ranging consequences because it is not limited to the happiness achieved by an individual in each context, but more importantly it takes into account the greatest human happiness that results from any particular action.Utilitarianism, then, creates a model by which human beings can gauge their actions with the metric of utility for all.   His proof of utilitarianism therefore shows how happiness can be morally desired as a end in and of itself.   It promotes people to act in accordance with the greatest common good.   People not only benefit themselves by acting in this noble way, but they benefit all of humanity in the process.

An Evaluation on Factors That Influence the Choice of a Mobile Telecommunications Service Provider

TITLE:AN EVALUATION ON FACTORS THAT INFLUENCE THE CHOICE OF A MOBILE TELECOMMUNICATION SERVICE PROVIDER TABLE OF CONTENTS 1. Executive Summary3 2. Background4 2. 1Purpose of study5 2. 2Significance of study5 2. 3Research Objectives5 2. 4Research Questions6 3. Methodology7 3. 1Method of Research7 3. 2Types of Research7 3. 3Population7 3. 4Sampling7 4. Sources of data collection8 4. 1Secondary Data8 4. 2Primary Data8 5. Data collection tools8 5. 1Questionnaire8 5. 2Validity and Reliability9 6. Data Analysis10 7. Recommendations15 8. Limitations and Delimitations of the study16 9. Conclusion17 0. References18 11. Appendices19 1. 0Executive Summary The Zimbabwean telecommunication sector has grown rapidly over the past years. This exponential market growth attracted new players to this sector, which in turn resulted in increased competition. The aim of this study was to establish critical factors in the selection of mobile telecommunications service providers. A research instrument was e mployed to collect data from consumers of the three mobile phone operators in Zimbabwe. Convenience sampling, a form of non-probability sampling was used to collect data from 40 participants.This research used descriptive statistics for data analysis and discussions. The results of the study revealed that customers’ selection of which mobile telecommunications service providers to use is influenced by overall service quality, free calls and free SMSs, network capability, reliability of service, network innovativeness, low rate charges, accessibility, promotions with discount, geographic network coverage, family and friends, and customer care. In addition to this, the study found that customers prefer subscribing to the same service provider as their family members and friends.However, visually appealing physical facilities and high profile customers, were found to be the least influential factors in selecting mobile telecommunication service provider. Marketing mix elements a re relevant towards evaluating factors that determine the selection of mobile service provider in Zimbabwe. However, this study incorporated and investigated further by including factors influencing consumer buying behaviour, which makes it more comprehensive for application in telecommunication services.Thus, the focus on consumer behaviour was helpful in situating and understanding customers' buying behaviour in mobile telecommunication services. The study recommended specific marketing strategies to enhance the success of mobile service providers in this competitive market and ensure quality service delivery to satisfy customers. This study had limitations in its research design, strategy and sampling method; hence, areas for future studies addressing these shortcomings have been identified and recommended. 2. 0Background and objectivesThe mobile telecommunication industry has grown over the past few decades and has seen the industry undergoing intense competition to attract and retain customers. The mobile industry has become an important factor in global interactions as computer-based technologies and communication networks are being implemented daily. In the last twenty years, the mobile revolution has truly changed the socio-economic landscape of Zimbabwe and has seen the industry grow rapidly, that is keeping pace with global advancements in the mobile telecommunication market.The year 1997 marked a new era in the Zimbabwe telecommunication sector as it marked the beginning of deregulation of the telecommunications sector, which was previously a monopoly. The Posts and Telecommunications Corporation (PTC) which was wholly owned by the Government; did not have any competition and thus it flourished as the sole fixed line provider. According to Melody (1999) technological change and new service opportunities are factors bearing on the telecom reform process everywhere. In 1996, technological advancement saw the birth of NetOne, the first cellular network operator in Zimbabwe, a subsidiary under the PTC.However, in 1998 things started to change dramatically when the first major new player, Econet Wireless entered the telecommunications market. The deregulation of the telecommunications sector opened the market from a monopolistic market to a competitive multiple service providers. Currently, there are three mobile service providers in Zimbabwe, which are Econet Wireless, Telecel and NetOne, and the competitive pressure is high. The three MSPs compete with each other to grab customers by proving a wide range of both basic services and value added services.The customers enjoy the option of choices among the service operators and thus the competitive environment causes brand consciousness among the subscribers and potential buyers (Melody, 2003). In order to survive the competitive environment, the service providers must ensure network quality, customer acquisition and retention. Table 1 shows the detail of the mobile subscribers in Zi mbabwe, that depicts the market share of the MSPs. 2. 1Purpose of study The purpose of the study was to evaluate factors that determine the selection of mobile service providers.Also to evaluate and understand the consumers buying behaviour in selecting service providers and to help service providers to design more appealing marketing programs which deliver better customer value and thus providing the required returns. 2. 2Significance of study The robust competition between the three mobile network operators in Zimbabwe has intensified. Therefore, identifying and understanding the factors which considerably influence the customer buying behaviour is of greatest importance to the marketers.Thus, the key success factors in mobile telecommunication battles are effectiveness of marketing strategies and understanding of consumer behaviour. The determinant factors for customers choice of the MSP in Zimbabwe is not clear as there is insufficient documentation on the issue. Therefore, ther e is a need to empirically evaluate and analyze the phenomenon for managerial implications. The outcome of the study would provide insights to service providers to take profound actions towards enriching customers’ service experience.Moreover, the study also builds on existing consumer behaviour literature by exploring the factors influencing consumer buying behaviour that ultimately influence the selection of mobile service providers. In addition, the findings of the study will also assist telecommunication companies to invest their resources more efficiently, or to make changes to crucial quality attributes that bring out consumers’ satisfaction levels. 2. 3Research Objectives The overall objective is to ascertain the logic behind customers’ selection of a particular mobile service operator.Sub-objectives †¢To determine the social factors which lead the customer towards selecting a particular mobile service provider. †¢To determine the service qualit y dimensions influencing the customers’ selection of a particular mobile service provider. †¢To establish the influence of marketing mix elements on purchasing behaviour of mobile service operators. 2. 4Research Questions †¢Which social factors influence the selection of a mobile service provider? †¢Which service quality dimensions influence the customers’ selection of a particular mobile service provider? Which marketing mix elements have an influence in purchasing behaviour of mobile service operators? Keywords: Consumer behaviour , Service quality, Price, Promotion, Service availability/place 3. 0METHODOLOGY 3. 1Method of Research This is a quantitative study which mainly will depend on numeric data to classify features and count them. According to Burns & Grove 2005:23, quantitative research is a formal, objective, systematic process in which numerical data are used to obtain information. This research method is used to examine relationships among va riables and to determine the cause-and-effect interactions between variables.This study is concerned with the assessment of factors that influence consumer buying behaviour. 3. 2Types of Research A descriptive research was used for the study to describe factors that influence the customers buying behaviour as well as describing the marketing mix elements that play a role in determining the customers’ selection for mobile service provider. Polit and Hungler 1999 state that the descriptive research mainly describes what exists and may help to uncover new facts and meaning.The purpose of descriptive research is to observe, describe and document aspects of a situation as it naturally occurs. They further state that the descriptive research involves the collection of data that will provide an account or description of individuals, groups or situations. The research instruments that were used for this study were questionnaires with closed questions. 3. 3Population Population select ed for this study were all Bulawayo residents who are customers of any of the three mobile service providers available in Zimbabwe which is unknown. 3. Sampling Saunders, Lewis and Thornhill (2003) state that it is not easy to assess the entire population, therefore, it is necessary to assess a sample of the population as an alternative in order to generalize about the entire population. The researcher will target the Bulawayo residents who visit the National University of Science and Technology Campus along Gwanda Road and Cecil Avenue. The sample size used for the research was 100 respondents and a non-probability sampling technique was used. The convenience sampling method was used to select the targeted sample.According to convenience sapling is a statistical method of drawing representative data by selecting people because of the ease of their volunteering or selecting units because of their availability or easy access. The researcher used this method to get easy access to info rmation from walk in customers at the Main Administration Building (NUST Campus). Time and cost constraints also justified the convenience sampling technique. 3. 5Sources of data collection 3. 5. 1Secondary data Secondary data is the data which is collected for some other purposes or the data which is gathered by previous researchers.The research was involved in a desk research were information about the background of the telecommunications industry was acquired. The researcher also used articles, books and the internet to gather more information about the factors that influence the purchasing behaviour of mobile service provider. The data acquired aided the researcher in the analysis of data as a toll for deriving in reliable and relevant conclusions. 3. 5. 2Primary data In this research primary data was obtained by collecting data from uestionnaires which were administered at the Main Administration Building at the NUST Campus to the target sample size. The researcher issued the r espondents the questionnaire and gave the at most fifteen minutes to fill in the questionnaire. 3. 6Data collection tools There are many tools available for gathering empirical data but it depends upon research question and purpose of study that which tool is used for study. For this study, the researcher used the questionnaire because it is less time consuming, and provides good quality data easily. 3. 6. 1QuestionnaireThe questionnaire is the medium of communication between researcher and respondent. The researcher used close ended questions because of the quantitative nature of the study. The researcher chose the questionnaire because it is considered to be inexpensive, less time consuming and provide good quality data easily (Babbie, 2010). The questionnaire was drafted with the aim of answering the research question and research objectives. The questionnaire consisted of closed-ended questions as they were quicker and easier to answer and readily accessible to coding and quanti tative analysis.The questionnaires consisted of five categories and items on different constructs are organised in each category namely; service quality, price, promotions, availability and social factors. The questionnaires were personally handed to the respondents as they were entering the Main Administration Building. 3. 7Validity and Reliability Gravetter and Forzano (2009) state that the validity of a research study is the degree to which the study accurately answers the question it was intended to answer.According to Babbie (2010), the reliability of a research instrument is the degree of consistency with which the instrument measures the attributes it is supposed to be measuring. Validity and reliability were not measured for this report. 4. DATA ANALYSIS A five-point Likert scale was used to measure the output of each item answered by the respondents. The outputs, frequency tables were generated using the SPSS package and from these the data was presented in bar graphs. More over, the number of respondents who selected each of the response options is reported as percentages of the total number of responses.The total number of questionnaires issued was 40 but there were three spoilt questionnaires, so for the data analysis 37 questionnaires were analysed. Service Providers The findings in Fig 1 reveal that a total of 57% of the respondents were Econet Wireless subscribers, whilst 23% were NetOne and 20% being Telecel subscribers. The findings illustrate that most of the respondents were Econet Wireless subscribers. Frequency Responses from Social Factors Fig 2: Frequencies for Social FactorsThe findings in Figure 2 reveal that a total of 7% of the respondents disagreed, 36% were unsure and 57% agreed that it is important to subscribe to the same service provider with family members and friends. Additionally, 30% of the respondents disagreed, 10% were unsure while 60% agreed to value friends, colleagues and family members’ opinions before buying an y product from the service provider. On the other hand, 95% of the participants disagreed, 1% were unsure and 4% agreed that high profile customers of a particular service provider influence them to choose a mobile service provider.Frequency Responses for Service Quality Dimensions Fig. 3: Frequencies for Service Quality Dimensions Figure 3 reveal that 8% of the participants disagreed, 10% were unsure, 82% agreed that reliability of service influence their choice of the mobile service provider. Moreover, the figure show that 2% of the respondents disagreed, 0% were unsure and 98% agreed that network capabilities of a service provider influence their subscription to a mobile service operator.It is evident that customer’s choice of mobile service provider is significantly influenced by network coverage. It also reflects that 5% of the respondents disagreed, 7% were unsure and 88% agreed that network innovativeness is an important factor that they consider when subscribing to a mobile service provider. Likewise, the results reveal that 18% of the respondents disagreed, 3% were unsure, and 79% agreed that customer care at the service provider outlets influence them to choose a mobile service provider.Frequency Responses for Price Fig 4: Frequencies for Price Findings in Figure 4 illustrate that 15% of the participants disagreed, 2% were unsure, 83% agreed that low rate charges influence them to subscribe to a mobile service provider. Frequency responses to Promotional Mix Fig 5: Frequencies to promotional mix The findings in Figure 5 reveal that the results shows that 63% of the respondents disagreed, 3% were unsure, and 34% agreed that advertisement influences them to subscribe to a mobile service provider.These finding revealed that, the majority of the customers indicated that advertisement does not influence their choice of mobile service provider, thus advertisement was insignificant. Additionally, the findings shows that 17% of the respondents disagre ed, 11% were unsure and 72% agreed that offers such as SIM card offered with initial balance influences their selection of a service provider. Similarly, Figure 5 reveal that 13% of the participants disagreed, 2% were unsure and 85% agreed that free calls and free SMS encourage them to subscribe to a mobile service provider.The findings show that free calls and free SMS significantly determine customers’ choice of mobile network. Frequency Responses from Service Availability Aspects Fig 6: Frequencies from Service Availability Aspects The data in Figure 6 reveals that 37% of the respondent’s disagreed, 30% were unsure, 32% agreed to value visually appealing physical facilities than customer care. Likewise, it illustrates that 11% of the participants disagreed, 10% were unsure and 79% agreed that accessibility of services influence their preference for mobile service provider.That means ease access to telecommunication services influence consumers’ choice. On the other hand, the findings reveal that 51% of the respondents disagreed, 24% were unsure, 25% agreed that international roaming plays an important role when choosing a mobile network. 5. 0RECOMMENDATIONS Based on the findings of this research, the mobile service providers are recommended to: †¢Provide service quality through network quality, network extension and upgrade. †¢Offer quality service at lower rates. †¢Provide more offers for family and friends. †¢Enrich customer’s service experience and loyalty.Value the importance of day-to-day interactions, such as response quality in call centers, skills of staffs in retail outlets, speed of technical repair and other measures. †¢Pay attention to staff skill possession, knowledge, attention to customers and their needs, offering of fast and efficient services and general attitude to customer services. †¢Consistently monitor what customers want and what they get through the feedbacks, then identify t he gap in between through research and bridge the gap through continuous innovation. 6. 0LIMITATIONS AND DELIMITATIONS OF THE STUDYA discussion of the study limitations demonstrates that the researcher understands that no research project is perfectly designed; consequently, the researcher will make no overweening claims about generalizability or conclusiveness about what has been learned (Marshall and Rossman, 2011). This study was limited to evaluate the factors that determine the selection of mobile service provider. In fact, considering resources and time constraints, the research was limited to one town in Zimbabwe. Therefore, it cannot be representative of the whole of Zimbabwe population’s behaviour. Some of the limitations originated from the tool that was used.The use of the closed ended questionnaire meant that it was not possible to ask follow-up questions and thus finding out the reasons for selecting a particular service provider over the other. The other concern is that this study was measuring factors affecting consumers’ perception in the telecommunication sectors were measured, but there is a lack of related literature. The delimitations of a study are those characteristics that limit the scope of the inquiry and define boundaries for the study (Ledez, 2008). Furthermore, the delimitations of this study were also related to the use of a singular research design as opposed to triangulation.The research instrument and the number of test items were also limited. 7. 0CONCLUSION This study aimed to evaluate the factors that determine the selection of mobile service providers in Zimbabwe. Zimbabwe’s mobile telecommunication market has grown over the past decade and it is highly competitive. In any competitive environment, firms are likely to compete in order to attract and retain customers. However, it is extremely important that a company recognizes the needs, wants, tastes, criteria and the perceptions of its customers.The stu dy employed data representing factors that influence customers’ selection of mobile network to identify and meet customers’ needs and wants as well as to establish the perceived and preferred service quality, activities that would entice customers, the prices that customers are willing and able to pay, and the possible best ways of utilizing available resources to supply the needed/desired services. The Zimbabwean mobile networks must maintain a combination of all these variables in order to succeed in a competitive telecommunication market as well as to enjoy the uch-needed profit to invest in network infrastructure, innovations and human resources. Providing superior service quality, particularly, in the dimensions of network quality and performance, reliability, responsiveness, and convenience, is of utmost importance that requires mobile service provider managerial attention in order to attract and retain customers. The study suggested that regulators in the Zimbab we’s telecommunication sector should take appropriate measures to include these dimensions in undertaking objective assessment of quality of service of mobile telephone operators in safeguarding customers’ interest.In this study, the focus on marketing mix elements and consumer behaviour was helpful in situating and understanding customers' preferences and buying behaviour in mobile telecommunication services. Besides, it is evident that customers’ choice is largely influenced by marketing mix elements. The current study established that customers look at the call rates; promotional mix offers such as free calls/minutes and free SMSs, and promotions with discount and free sample play a vital role in customers’ choice of mobile service provider . REFERENCES 1. Babbie, E. R. (2010), The Practice of Social Research. 2th edition. USA: Wadsworth. 2. Burns and Grove aker, M. J. (2003), The Marketing Book. 5th edition. USA: Butterworth-Heinemann. 3. Gravetter, F . J. and Forzano, L. B. (2009). Research Methods for the Behavioural Sciences. 3rd edition. USA:Wadsworth. 4. Hanif, M. , Hafeez, S. , and Riaz, A. (2010). Factors Affecting Customer Satisfaction. International Research Journal of Finance and Economics [online], 60 (2010), p. 44-52. Available from: http://www. eurojournals. com/irjfe_60_04. pdf [Accessed 22 February 2013]. 5. Kapoor, R. , Paul, J. and Halder, B. (2011). Services marketing: Concepts and Practices.New Delhi: McGraw-Hill. 6. Marshall, C. and Rossman, G. (2011). Designing Qualitative Research. 5th edition. California: Sage Publications, Inc. 7. Melody, W. H. (1999). Telecom Reform: Progress and Prospects. Telecommunications Policy, 23 (1999), p. 7 – 34. 8. Melody, W. H. , (2003). Preparing the Information Infrastructure for the Network Economy. World Telecommunications Markets: International Handbook of Telecommunications Economics, Vol. III, p. 1-27. 9. Paulrajan, R. and Rajkumar, H. (2011). Service Quality and Customers Preference of Cellular Mobile Service Providers.Journal of Technology Management & Innovation, 6(1), p. 38-45. 10. Thornhill, N. (2003). Your research Project. 2nd edition. London: Sage. 11. Wilson, R. M. S. and Gilligan, C. (2005). Strategic Marketing Management: Planning, Implementation and Control, 3rd edition. Elsevier Butterworth-Heinemann. Appendix 1 Table 1: Subscriber base in Zimbabwe Service ProviderNumber of Subscribers Econet Wireless10. 2 million NetOne2. 6 million Telecel1. 8 million Appendix 2 A QUESTIONNAIRE ON EVALUATION OF FACTORS THAT INFLUENCE THE CHOICE OF A MOBILE TELECOMMUNICATION SERVICE PROVIDER Good day, my name is Thembelihle Moyo.I am a student at the National University of Science and Technology doing Master of Science Degree in Marketing. I am carrying out a evaluation on factors that influence the selection of a particular mobile service provider. The information solicited herein is purely for academic purposes and will be treated in the stric test confidence. 1. Which service provider’s connection do you have? Econet Telecel NetOne 2. Social Factors Using a scale of 1 to 5, with 5 being â€Å"strongly agree† and 1 being â€Å"strongly disagree†. Please indicate the extent to which you agree or disagree with the following statements:Strongly DisagreeDisagreeNot SureAgreeStrongly Agree Family and friends should be the sole reason of choosing a mobile network I value the opinions of my friends when making purchasing decisions High profile customers inspire me in making purchase decisions 3. Service Quality Strongly DisagreeDisagreeNot SureAgreeStrongly Agree The mobile service provider I use is reliable The mobile service provider has a wide network coverage The mobile service provider has high quality in network innovativeness The have high standards of customer care 4. Price Strongly DisagreeDisagreeNot SureAgreeStrongly AgreeThe low rate charges attract customers to this service provider 5. Promotion al Mix Elements Strongly DisagreeDisagreeNot SureAgreeStrongly Agree The advertisements of this mobile service provider attracted me to be their subscriber The sim card with initial balance attracted me to this mobile service provider The free calls and free sms attracted me to be a subscriber 6. Service Availability Aspects Strongly DisagreeDisagreeNot SureAgreeStrongly Agree The offices are visually appealing The service is easily accessible International roaming is one aspect that is essential in a mobile line THANK YOU An Evaluation on Factors That Influence the Choice of a Mobile Telecommunications Service Provider TITLE:AN EVALUATION ON FACTORS THAT INFLUENCE THE CHOICE OF A MOBILE TELECOMMUNICATION SERVICE PROVIDER TABLE OF CONTENTS 1. Executive Summary3 2. Background4 2. 1Purpose of study5 2. 2Significance of study5 2. 3Research Objectives5 2. 4Research Questions6 3. Methodology7 3. 1Method of Research7 3. 2Types of Research7 3. 3Population7 3. 4Sampling7 4. Sources of data collection8 4. 1Secondary Data8 4. 2Primary Data8 5. Data collection tools8 5. 1Questionnaire8 5. 2Validity and Reliability9 6. Data Analysis10 7. Recommendations15 8. Limitations and Delimitations of the study16 9. Conclusion17 0. References18 11. Appendices19 1. 0Executive Summary The Zimbabwean telecommunication sector has grown rapidly over the past years. This exponential market growth attracted new players to this sector, which in turn resulted in increased competition. The aim of this study was to establish critical factors in the selection of mobile telecommunications service providers. A research instrument was e mployed to collect data from consumers of the three mobile phone operators in Zimbabwe. Convenience sampling, a form of non-probability sampling was used to collect data from 40 participants.This research used descriptive statistics for data analysis and discussions. The results of the study revealed that customers’ selection of which mobile telecommunications service providers to use is influenced by overall service quality, free calls and free SMSs, network capability, reliability of service, network innovativeness, low rate charges, accessibility, promotions with discount, geographic network coverage, family and friends, and customer care. In addition to this, the study found that customers prefer subscribing to the same service provider as their family members and friends.However, visually appealing physical facilities and high profile customers, were found to be the least influential factors in selecting mobile telecommunication service provider. Marketing mix elements a re relevant towards evaluating factors that determine the selection of mobile service provider in Zimbabwe. However, this study incorporated and investigated further by including factors influencing consumer buying behaviour, which makes it more comprehensive for application in telecommunication services.Thus, the focus on consumer behaviour was helpful in situating and understanding customers' buying behaviour in mobile telecommunication services. The study recommended specific marketing strategies to enhance the success of mobile service providers in this competitive market and ensure quality service delivery to satisfy customers. This study had limitations in its research design, strategy and sampling method; hence, areas for future studies addressing these shortcomings have been identified and recommended. 2. 0Background and objectivesThe mobile telecommunication industry has grown over the past few decades and has seen the industry undergoing intense competition to attract and retain customers. The mobile industry has become an important factor in global interactions as computer-based technologies and communication networks are being implemented daily. In the last twenty years, the mobile revolution has truly changed the socio-economic landscape of Zimbabwe and has seen the industry grow rapidly, that is keeping pace with global advancements in the mobile telecommunication market.The year 1997 marked a new era in the Zimbabwe telecommunication sector as it marked the beginning of deregulation of the telecommunications sector, which was previously a monopoly. The Posts and Telecommunications Corporation (PTC) which was wholly owned by the Government; did not have any competition and thus it flourished as the sole fixed line provider. According to Melody (1999) technological change and new service opportunities are factors bearing on the telecom reform process everywhere. In 1996, technological advancement saw the birth of NetOne, the first cellular network operator in Zimbabwe, a subsidiary under the PTC.However, in 1998 things started to change dramatically when the first major new player, Econet Wireless entered the telecommunications market. The deregulation of the telecommunications sector opened the market from a monopolistic market to a competitive multiple service providers. Currently, there are three mobile service providers in Zimbabwe, which are Econet Wireless, Telecel and NetOne, and the competitive pressure is high. The three MSPs compete with each other to grab customers by proving a wide range of both basic services and value added services.The customers enjoy the option of choices among the service operators and thus the competitive environment causes brand consciousness among the subscribers and potential buyers (Melody, 2003). In order to survive the competitive environment, the service providers must ensure network quality, customer acquisition and retention. Table 1 shows the detail of the mobile subscribers in Zi mbabwe, that depicts the market share of the MSPs. 2. 1Purpose of study The purpose of the study was to evaluate factors that determine the selection of mobile service providers.Also to evaluate and understand the consumers buying behaviour in selecting service providers and to help service providers to design more appealing marketing programs which deliver better customer value and thus providing the required returns. 2. 2Significance of study The robust competition between the three mobile network operators in Zimbabwe has intensified. Therefore, identifying and understanding the factors which considerably influence the customer buying behaviour is of greatest importance to the marketers.Thus, the key success factors in mobile telecommunication battles are effectiveness of marketing strategies and understanding of consumer behaviour. The determinant factors for customers choice of the MSP in Zimbabwe is not clear as there is insufficient documentation on the issue. Therefore, ther e is a need to empirically evaluate and analyze the phenomenon for managerial implications. The outcome of the study would provide insights to service providers to take profound actions towards enriching customers’ service experience.Moreover, the study also builds on existing consumer behaviour literature by exploring the factors influencing consumer buying behaviour that ultimately influence the selection of mobile service providers. In addition, the findings of the study will also assist telecommunication companies to invest their resources more efficiently, or to make changes to crucial quality attributes that bring out consumers’ satisfaction levels. 2. 3Research Objectives The overall objective is to ascertain the logic behind customers’ selection of a particular mobile service operator.Sub-objectives †¢To determine the social factors which lead the customer towards selecting a particular mobile service provider. †¢To determine the service qualit y dimensions influencing the customers’ selection of a particular mobile service provider. †¢To establish the influence of marketing mix elements on purchasing behaviour of mobile service operators. 2. 4Research Questions †¢Which social factors influence the selection of a mobile service provider? †¢Which service quality dimensions influence the customers’ selection of a particular mobile service provider? Which marketing mix elements have an influence in purchasing behaviour of mobile service operators? Keywords: Consumer behaviour , Service quality, Price, Promotion, Service availability/place 3. 0METHODOLOGY 3. 1Method of Research This is a quantitative study which mainly will depend on numeric data to classify features and count them. According to Burns & Grove 2005:23, quantitative research is a formal, objective, systematic process in which numerical data are used to obtain information. This research method is used to examine relationships among va riables and to determine the cause-and-effect interactions between variables.This study is concerned with the assessment of factors that influence consumer buying behaviour. 3. 2Types of Research A descriptive research was used for the study to describe factors that influence the customers buying behaviour as well as describing the marketing mix elements that play a role in determining the customers’ selection for mobile service provider. Polit and Hungler 1999 state that the descriptive research mainly describes what exists and may help to uncover new facts and meaning.The purpose of descriptive research is to observe, describe and document aspects of a situation as it naturally occurs. They further state that the descriptive research involves the collection of data that will provide an account or description of individuals, groups or situations. The research instruments that were used for this study were questionnaires with closed questions. 3. 3Population Population select ed for this study were all Bulawayo residents who are customers of any of the three mobile service providers available in Zimbabwe which is unknown. 3. Sampling Saunders, Lewis and Thornhill (2003) state that it is not easy to assess the entire population, therefore, it is necessary to assess a sample of the population as an alternative in order to generalize about the entire population. The researcher will target the Bulawayo residents who visit the National University of Science and Technology Campus along Gwanda Road and Cecil Avenue. The sample size used for the research was 100 respondents and a non-probability sampling technique was used. The convenience sampling method was used to select the targeted sample.According to convenience sapling is a statistical method of drawing representative data by selecting people because of the ease of their volunteering or selecting units because of their availability or easy access. The researcher used this method to get easy access to info rmation from walk in customers at the Main Administration Building (NUST Campus). Time and cost constraints also justified the convenience sampling technique. 3. 5Sources of data collection 3. 5. 1Secondary data Secondary data is the data which is collected for some other purposes or the data which is gathered by previous researchers.The research was involved in a desk research were information about the background of the telecommunications industry was acquired. The researcher also used articles, books and the internet to gather more information about the factors that influence the purchasing behaviour of mobile service provider. The data acquired aided the researcher in the analysis of data as a toll for deriving in reliable and relevant conclusions. 3. 5. 2Primary data In this research primary data was obtained by collecting data from uestionnaires which were administered at the Main Administration Building at the NUST Campus to the target sample size. The researcher issued the r espondents the questionnaire and gave the at most fifteen minutes to fill in the questionnaire. 3. 6Data collection tools There are many tools available for gathering empirical data but it depends upon research question and purpose of study that which tool is used for study. For this study, the researcher used the questionnaire because it is less time consuming, and provides good quality data easily. 3. 6. 1QuestionnaireThe questionnaire is the medium of communication between researcher and respondent. The researcher used close ended questions because of the quantitative nature of the study. The researcher chose the questionnaire because it is considered to be inexpensive, less time consuming and provide good quality data easily (Babbie, 2010). The questionnaire was drafted with the aim of answering the research question and research objectives. The questionnaire consisted of closed-ended questions as they were quicker and easier to answer and readily accessible to coding and quanti tative analysis.The questionnaires consisted of five categories and items on different constructs are organised in each category namely; service quality, price, promotions, availability and social factors. The questionnaires were personally handed to the respondents as they were entering the Main Administration Building. 3. 7Validity and Reliability Gravetter and Forzano (2009) state that the validity of a research study is the degree to which the study accurately answers the question it was intended to answer.According to Babbie (2010), the reliability of a research instrument is the degree of consistency with which the instrument measures the attributes it is supposed to be measuring. Validity and reliability were not measured for this report. 4. DATA ANALYSIS A five-point Likert scale was used to measure the output of each item answered by the respondents. The outputs, frequency tables were generated using the SPSS package and from these the data was presented in bar graphs. More over, the number of respondents who selected each of the response options is reported as percentages of the total number of responses.The total number of questionnaires issued was 40 but there were three spoilt questionnaires, so for the data analysis 37 questionnaires were analysed. Service Providers The findings in Fig 1 reveal that a total of 57% of the respondents were Econet Wireless subscribers, whilst 23% were NetOne and 20% being Telecel subscribers. The findings illustrate that most of the respondents were Econet Wireless subscribers. Frequency Responses from Social Factors Fig 2: Frequencies for Social FactorsThe findings in Figure 2 reveal that a total of 7% of the respondents disagreed, 36% were unsure and 57% agreed that it is important to subscribe to the same service provider with family members and friends. Additionally, 30% of the respondents disagreed, 10% were unsure while 60% agreed to value friends, colleagues and family members’ opinions before buying an y product from the service provider. On the other hand, 95% of the participants disagreed, 1% were unsure and 4% agreed that high profile customers of a particular service provider influence them to choose a mobile service provider.Frequency Responses for Service Quality Dimensions Fig. 3: Frequencies for Service Quality Dimensions Figure 3 reveal that 8% of the participants disagreed, 10% were unsure, 82% agreed that reliability of service influence their choice of the mobile service provider. Moreover, the figure show that 2% of the respondents disagreed, 0% were unsure and 98% agreed that network capabilities of a service provider influence their subscription to a mobile service operator.It is evident that customer’s choice of mobile service provider is significantly influenced by network coverage. It also reflects that 5% of the respondents disagreed, 7% were unsure and 88% agreed that network innovativeness is an important factor that they consider when subscribing to a mobile service provider. Likewise, the results reveal that 18% of the respondents disagreed, 3% were unsure, and 79% agreed that customer care at the service provider outlets influence them to choose a mobile service provider.Frequency Responses for Price Fig 4: Frequencies for Price Findings in Figure 4 illustrate that 15% of the participants disagreed, 2% were unsure, 83% agreed that low rate charges influence them to subscribe to a mobile service provider. Frequency responses to Promotional Mix Fig 5: Frequencies to promotional mix The findings in Figure 5 reveal that the results shows that 63% of the respondents disagreed, 3% were unsure, and 34% agreed that advertisement influences them to subscribe to a mobile service provider.These finding revealed that, the majority of the customers indicated that advertisement does not influence their choice of mobile service provider, thus advertisement was insignificant. Additionally, the findings shows that 17% of the respondents disagre ed, 11% were unsure and 72% agreed that offers such as SIM card offered with initial balance influences their selection of a service provider. Similarly, Figure 5 reveal that 13% of the participants disagreed, 2% were unsure and 85% agreed that free calls and free SMS encourage them to subscribe to a mobile service provider.The findings show that free calls and free SMS significantly determine customers’ choice of mobile network. Frequency Responses from Service Availability Aspects Fig 6: Frequencies from Service Availability Aspects The data in Figure 6 reveals that 37% of the respondent’s disagreed, 30% were unsure, 32% agreed to value visually appealing physical facilities than customer care. Likewise, it illustrates that 11% of the participants disagreed, 10% were unsure and 79% agreed that accessibility of services influence their preference for mobile service provider.That means ease access to telecommunication services influence consumers’ choice. On the other hand, the findings reveal that 51% of the respondents disagreed, 24% were unsure, 25% agreed that international roaming plays an important role when choosing a mobile network. 5. 0RECOMMENDATIONS Based on the findings of this research, the mobile service providers are recommended to: †¢Provide service quality through network quality, network extension and upgrade. †¢Offer quality service at lower rates. †¢Provide more offers for family and friends. †¢Enrich customer’s service experience and loyalty.Value the importance of day-to-day interactions, such as response quality in call centers, skills of staffs in retail outlets, speed of technical repair and other measures. †¢Pay attention to staff skill possession, knowledge, attention to customers and their needs, offering of fast and efficient services and general attitude to customer services. †¢Consistently monitor what customers want and what they get through the feedbacks, then identify t he gap in between through research and bridge the gap through continuous innovation. 6. 0LIMITATIONS AND DELIMITATIONS OF THE STUDYA discussion of the study limitations demonstrates that the researcher understands that no research project is perfectly designed; consequently, the researcher will make no overweening claims about generalizability or conclusiveness about what has been learned (Marshall and Rossman, 2011). This study was limited to evaluate the factors that determine the selection of mobile service provider. In fact, considering resources and time constraints, the research was limited to one town in Zimbabwe. Therefore, it cannot be representative of the whole of Zimbabwe population’s behaviour. Some of the limitations originated from the tool that was used.The use of the closed ended questionnaire meant that it was not possible to ask follow-up questions and thus finding out the reasons for selecting a particular service provider over the other. The other concern is that this study was measuring factors affecting consumers’ perception in the telecommunication sectors were measured, but there is a lack of related literature. The delimitations of a study are those characteristics that limit the scope of the inquiry and define boundaries for the study (Ledez, 2008). Furthermore, the delimitations of this study were also related to the use of a singular research design as opposed to triangulation.The research instrument and the number of test items were also limited. 7. 0CONCLUSION This study aimed to evaluate the factors that determine the selection of mobile service providers in Zimbabwe. Zimbabwe’s mobile telecommunication market has grown over the past decade and it is highly competitive. In any competitive environment, firms are likely to compete in order to attract and retain customers. However, it is extremely important that a company recognizes the needs, wants, tastes, criteria and the perceptions of its customers.The stu dy employed data representing factors that influence customers’ selection of mobile network to identify and meet customers’ needs and wants as well as to establish the perceived and preferred service quality, activities that would entice customers, the prices that customers are willing and able to pay, and the possible best ways of utilizing available resources to supply the needed/desired services. The Zimbabwean mobile networks must maintain a combination of all these variables in order to succeed in a competitive telecommunication market as well as to enjoy the uch-needed profit to invest in network infrastructure, innovations and human resources. Providing superior service quality, particularly, in the dimensions of network quality and performance, reliability, responsiveness, and convenience, is of utmost importance that requires mobile service provider managerial attention in order to attract and retain customers. The study suggested that regulators in the Zimbab we’s telecommunication sector should take appropriate measures to include these dimensions in undertaking objective assessment of quality of service of mobile telephone operators in safeguarding customers’ interest.In this study, the focus on marketing mix elements and consumer behaviour was helpful in situating and understanding customers' preferences and buying behaviour in mobile telecommunication services. Besides, it is evident that customers’ choice is largely influenced by marketing mix elements. The current study established that customers look at the call rates; promotional mix offers such as free calls/minutes and free SMSs, and promotions with discount and free sample play a vital role in customers’ choice of mobile service provider . REFERENCES 1. Babbie, E. R. (2010), The Practice of Social Research. 2th edition. USA: Wadsworth. 2. Burns and Grove aker, M. J. (2003), The Marketing Book. 5th edition. USA: Butterworth-Heinemann. 3. Gravetter, F . J. and Forzano, L. B. (2009). Research Methods for the Behavioural Sciences. 3rd edition. USA:Wadsworth. 4. Hanif, M. , Hafeez, S. , and Riaz, A. (2010). Factors Affecting Customer Satisfaction. International Research Journal of Finance and Economics [online], 60 (2010), p. 44-52. Available from: http://www. eurojournals. com/irjfe_60_04. pdf [Accessed 22 February 2013]. 5. Kapoor, R. , Paul, J. and Halder, B. (2011). Services marketing: Concepts and Practices.New Delhi: McGraw-Hill. 6. Marshall, C. and Rossman, G. (2011). Designing Qualitative Research. 5th edition. California: Sage Publications, Inc. 7. Melody, W. H. (1999). Telecom Reform: Progress and Prospects. Telecommunications Policy, 23 (1999), p. 7 – 34. 8. Melody, W. H. , (2003). Preparing the Information Infrastructure for the Network Economy. World Telecommunications Markets: International Handbook of Telecommunications Economics, Vol. III, p. 1-27. 9. Paulrajan, R. and Rajkumar, H. (2011). Service Quality and Customers Preference of Cellular Mobile Service Providers.Journal of Technology Management & Innovation, 6(1), p. 38-45. 10. Thornhill, N. (2003). Your research Project. 2nd edition. London: Sage. 11. Wilson, R. M. S. and Gilligan, C. (2005). Strategic Marketing Management: Planning, Implementation and Control, 3rd edition. Elsevier Butterworth-Heinemann. Appendix 1 Table 1: Subscriber base in Zimbabwe Service ProviderNumber of Subscribers Econet Wireless10. 2 million NetOne2. 6 million Telecel1. 8 million Appendix 2 A QUESTIONNAIRE ON EVALUATION OF FACTORS THAT INFLUENCE THE CHOICE OF A MOBILE TELECOMMUNICATION SERVICE PROVIDER Good day, my name is Thembelihle Moyo.I am a student at the National University of Science and Technology doing Master of Science Degree in Marketing. I am carrying out a evaluation on factors that influence the selection of a particular mobile service provider. The information solicited herein is purely for academic purposes and will be treated in the stric test confidence. 1. Which service provider’s connection do you have? Econet Telecel NetOne 2. Social Factors Using a scale of 1 to 5, with 5 being â€Å"strongly agree† and 1 being â€Å"strongly disagree†. Please indicate the extent to which you agree or disagree with the following statements:Strongly DisagreeDisagreeNot SureAgreeStrongly Agree Family and friends should be the sole reason of choosing a mobile network I value the opinions of my friends when making purchasing decisions High profile customers inspire me in making purchase decisions 3. Service Quality Strongly DisagreeDisagreeNot SureAgreeStrongly Agree The mobile service provider I use is reliable The mobile service provider has a wide network coverage The mobile service provider has high quality in network innovativeness The have high standards of customer care 4. Price Strongly DisagreeDisagreeNot SureAgreeStrongly AgreeThe low rate charges attract customers to this service provider 5. Promotion al Mix Elements Strongly DisagreeDisagreeNot SureAgreeStrongly Agree The advertisements of this mobile service provider attracted me to be their subscriber The sim card with initial balance attracted me to this mobile service provider The free calls and free sms attracted me to be a subscriber 6. Service Availability Aspects Strongly DisagreeDisagreeNot SureAgreeStrongly Agree The offices are visually appealing The service is easily accessible International roaming is one aspect that is essential in a mobile line THANK YOU

Vicarious Liability -Legal Aspects in Health Care Essay

Vicarious Liability -Legal Aspects in Health Care - Essay Example It further defines and discusses apparent agency and the impact the status of the agent/employee versus independent contractor have on the analysis of liability. When it comes to criminal prosecution of negligence in the medical field, the law is in no way lenient. Murthy defines negligence as carelessness in a situation where the law mandates one to be careful. A breach of this gives the patient a right to file a case in court. In a case between Poonam Verma and Ashwin Patel in India, the terms negligence, acting in a rash and being reckless were defined. Negligence was defined as when one excludes or goes against a positive responsibility unintentionally. On the other hand, a reckless person was defined as one who is aware of the results of his or her actions but chooses not to care. Finally, a rash person was described as one who is aware of the results of his or her deeds, but assumes they will not happen. With regard to this, a doctor should not be criminally charged for the death of an individual until there is evidence of negligence or incompetence. In cases of malpractice, there are two damages provided. One is the compensatory damag e where the hospital compensates the patient and the other is the disciplinary or punitive damage where the hospital is punished for the negligence or omissions that led to malpractice. In fact, the Indian Penal Code, section 304(a) reads that any person who causes a patient to depart this life either due to an act of negligence or rash behaviour should serve two years in prison, pay a fine or receive punishment of the two (Murthy, 2007). In healthcare, a health providing institution can be held liable for any harm done to a patient. According to Donoghue, a hospital can be held liable either directly due to their negligence or vicariously for the negligence of an employee in cases of hospital malpractice. When hiring a member of staff, a hospital has to take great care. The hospital is supposed to

Effects of alum sludge and its application to farmland Coursework

Effects of alum sludge and its application to farmland - Coursework Example A comprehensive research has been conducted to identify and measure the impact of alum sludge on farmlands and critically evaluate the beneficial uses of this element, so that they are used after considering all costs and benefits associated with its adoption. Additionally, the literature material that I have selected to make part of my research studies has been discussed in detail to justify their relevance and significance for reaching a suitable conclusion. Moreover, this paper entails the practical application and effectiveness of alum sludge that is being used for various diversified purposes in real world. This report highlights implications of presence of alum sludge with regards to pH value (acidity or alkalinity) of soil, forest trees and effective growth of plants. Finally, a concrete conclusion has been drawn at the end of this report to summarize the findings of entire research. Literature review I have mainly included 3 scholarly resources in my research to provide adequ ate reading material, research findings and strong discussions to enable me to reach a rational conclusion for my study. The first study was carried out by Rengasamy, Oades and Hancock in 1980 whereby they studied pros and cons of usage of alum sludge and concluded that it must be mixed in soils since it provides a strong structure and nourishment for plants. However, they suggested that conclusions are still dubious and require further research and verification at rates of the order of 2 t ha?1 (Rengasamy, Oades & Hancock, 1980). Next literature piece I have selected for my research is a study conducted with focus on adsorption capacity of alum sludge. This research revealed that alum sludge is highly useful for eradication of phosphate from wastewater due to its adsorbent characteristics. This article noted that alum sludge has been frequently questioned in various previous researches for its abilities and success rates when being used for adsorption process. The authors examined effects of pH value of soil on adsorption patterns exhibited by alum sludge and concluded that the phosphorus is highly susceptible to adsorption in acidic environment which have a lower pH as compared to more alkaline composition with higher pH strength. This article has also presented results of other similar studies (Yang et al, 2006). The final study pertains to features of dried alum and its effects on different subjects in different conditions. It shows how alum acted as a liming catalyst in enabling improvement and nourishing of potting media. This study gives me an entirely distinct viewpoint since it suggests that the growth of plants is adversely affected due to presence of alum, causing adsorption and scarcity of phosphorous in fertilizers which are intended to provide cultivation support for soil plants. Authors also are of opinion that alum sludge, when sprayed on deciduous and coniferous forest lands, increases soil pH but has no positive effect on growth of trees. Nev ertheless, they ensure through their findings that sludge is harm-free and does not contain any toxic effects (Bugbee, et al., 1985). Research Methods I adopted a skeptical approach to conduct my research, covering all areas comprehensively and thoroughly. I have selected the 3 sources after careful consideration since they all have worked on mutually exclusive issues pertaining to usage of alum sludge and also have given varying conclusions and outcomes of their findings. My research procedures began with verifying the results

Residency Rights in the United Kingdom under European Union Law Essay

Residency Rights in the United Kingdom under European Union Law - Essay Example The courts should refrain from involving with Community law as long as there is no encroachment of the Community rights of the foreigner, See2. Double burden theory illustrates that there should be set rules that govern the free movement of persons. This theory asserts that regulation should only occur once and no double burden limiting the free movement of persons should be imposed, See3. In this case, Nero is a French man married to Manisha, lives in the UK, graduated in 2006 as a French Pharmacist and though having applied for 10 work positions in the UK has not gotten any interview. Orphelia is Manisha’s great grandmother in the Philippines and desires to come to live in the UK with Manisha but there is fears UK border controls.4 Community Law asserts that the free movement of individuals is one of its fundamental freedoms. This is an essential element of European citizenship and has been described as the most important right for individuals under the Community Law. With r eference to worker, this freedom of movement has existed since 1957 when the European Community was founded and is documented down.5 This encompasses the right to seek employment in EU member State and also the right to work in the different member state. Moreover, the article provides the right to reside and remain in a member State on the prospect of looking for employment or actually working in the country. In conjunction, the article provides that equal treatment with reference to working conditions and employment should be provided to the worker in an attempt to make their integration into the Host State successful. This stipulation has been interpreted and generated into the European Court of Justice which embedded the worker concept. This illustrates that Nero being from French which is a member of the EU qualifies as a worker and should thus be bequeathed the rights stipulated in this article as pertains to the free movement of persons.6 The legal foundation of the right to free movement is anchored in the European Union Treaty that creates a market which is internal and lacking barriers as pertains to the free movement of people.7 This is especially with particular reference to the endorsement of the right that every EU citizen has to move freely within the EU territory. However, despite this provision of free movement, it has encountered resistance and there are still aspects challenging the intra-European mobility that are still being perceived in the EU countries. With reference to this treaty, the only free provision of workers that is provided is with reference to workers in the steel and coal industry and not the general workforce.8 With reference to the case presented, Nero has acquired free movement provision since he resides in UK with his wife Manisha yet he is French. However, with reference to his profession (Pharmacist) it is not included in the provision of free movement of workforce and hence explaining the current challenges Nero is fa cing is search of employment. With reference to Article 18 described above, the advice to Nero is that though there is no restriction of free movement for him, there no provision yet as pertains to his profession since it is not included under coal and steel hence explaining the difficulties in getting an interview of 10 applications he has made.9 In particular 10 Article 18 provides prohibition of any discrimination as

Stereotyping of Latina Women in the United States Research Paper

Stereotyping of Latina Women in the United States - Research Paper Example But some sections of society seem to be purposely promoting the stereotypical images of some races for conveniences of a certain kind. One of these sections is the entertainment media industry and their convenience in this regard is the ease in selling their product. While there are a few common tendencies of the TV and film industry of stereotyping groups of people, like African Americans and chopper riders, this paper sheds light on the entertainment media’s love affair with certain portrayals of Latino women. It traces the origins of the practice of stereotyping Latinas on TV and film, investigates its immersion in modern society, calculates its impact on the lives of its affectees and alludes to the solution of the problem. Stereotypes It was Gary D. Keller (2) who, in 1994, first drew a detailed picture of the problem, characterising the three principle types of stereotypes that are promulgated by the mainstream TV and film media. These include the image of a sexually att ractive, flamboyant middle-aged woman; the ill-fated, subservient, selfless single woman and the deceptive and cunning beauty that stabs its admirers in the back for vested interests. The portrayal of Latino women as sexual objects is the most common stereotype of Latinas in the TV and film industry. ... It is also common for producers to cast Latinas as poor housewives sacrificing their joys for the well being of their family’s interrelations or as housekeepers showing utter selflessness and subservience to their masters. In a recent study (Rivadeneyra, 393), seven groups of thirty seven students in total were shown montages of different TV shows and movies casting Latino actresses. In their observations, two of the seven groups noted that that it is rare to see Latinos playing positive roles on television: â€Å"They always portray them as the lower class or as the maids or whatever. You never see a CEO of a company being Hispanic or whatever like in a regular TV show.† These trends of stereotyping of Latinas are not fading away yet. Just this year a new show called "Devious Maids" (Shearmur), produced in the famous ABC studios aired, depicting the story of five Latino maids. The show seems to combine two popular stereotypes of Latino women and proves that there still is great market demand for such portrayals of Latino women. Origins and Causes The portrayal of a certain group of people on camera cannot have much bearing on the group’s place in the real world. How then, does this stereotyping of Latinas by the TV and film industry translate to the great inaccuracy in perception of Latinas in American society? In her critical analysis of this issue’s manifestation in the popular TV series Desperate Housewives, Debra Merskin (133) answers this question: â€Å"It is through the repetition of these Latina stereotypes in mass media, both on and off screen that solidifies these stereotypes of Latina women in society.† It is evidently well qualified to say that

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DiSC Personality Sssessment - Research Proposal Example How important is it that a persons' DISC Profile match up with the perceived needs of a particular job I wish to address this problem specifically within the context of a teacher's perception of a secondary principal in his or her role of leading teachers through the change process. This could serve as a useful tool in improving the performance of a secondary principal or even help in defining the actual expectations for a particular position. From this basic research, many more meaningful studies could come about. The problem is that we wish to understand what teachers need from the secondary principal in terms of DISC traits and if these perceived needs have the potential to be fulfilled within the actual relationship. We could discover if it is in some way helpful to use the DISC Profile in identifying future candidates and delineate which particular qualities in the candidate make them most appropriate. The study could be used as an aide to modify the performance of an existing principal by identifying key areas for improvement. The purpose of the study is to determine if there is any correlation between a teacher's perspective of DISC Profile personality traits of an ideal secondary principal and the actual results of DISC analysis of a secondary principal... One provocative theory is that the teachers know best about which personality traits a principal must possess in order to achieve success in leading them through the change process. In an ideal situation, these expectations would be fully realized during the change and correlate closely with the actual DISC assessment of a successful principal. This is the most tempting possibility because it is the simplest and most straightforward. It lends credence to the idea that there is a high degree of correlation between expectations and outcome. When the project is moving along according to plan, then it is an excellent indicator that all is well. Further investigation is required only when the performance is unsatisfactory. The DISC analysis is a useful tool because it is geared towards self-improvement and personal growth. In this study, discrepancies between actual and perceived DISC traits could be revealing in such a way that would allow a secondary principal to achieve his or her full potential. If from a teacher's perspective a secondary principal was lacking in some critical personality trait and this conflicted with his or her DISC Profile, then that might indicate the capacity and need for change. The DISC Profile could act as a common ground between all of the individuals involved in the process and provide direction for increasing the effectiveness of the project as a whole. The methodology of this research study would involve the distribution, collection, and analysis of a DISC type personality trait inventory sent to teachers and comparison of these inventories to an actual DISC Profile completed by the secondary principal. As a model for the study, one local high school would be selected to participate based on interest and the ability to

Torah History Research Paper Example | Topics and Well Written Essays - 1000 words

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Church Construction Project Assignment Example | Topics and Well Written Essays - 2000 words

Church Construction Project - Assignment Example The selection of property to accommodate the church must commensurate the number of people in the church and the finance they are capable of raising to buy the church premises. We need a church for 600-700 people. We are located in a busy suburb of a very large city. Ideally, we may settle for a hall that accommodates around a 1000 people. The hall could be located in a commercial area or residential place. The strength is in the cost because it is affordable. It is close to the houses of most members. If we get the complete floor in a commercial complex, we also get privacy. The weaknesses are that we will not have the church hall completely to ourselves. We will have to observe the rules and regulations of the commercial society and restrain the volume of our sound when we sing hymns and choruses. We now meet in a school hall. The hall is huge and is capable of accommodating 1000 members. It admeasures 7,000 square feet. The school building is strong and is capable of bearing the strain of 5,000 people in the entire floor. I am not aware of any pressure point in the school hall. The hall is such that it can bear pressure from all sides. There is no threat to it from human source, that is, it cannot suffer any harm from purely human strength. If pressure points are meant to be columns, beams and floors, the school is a ground plus four floor affair. Its floor space is about 20,000 square feet. So, considering all the floors, the total floor space is 100,000 square feet. The school has columns and beams and appears to be of robust construction. Discover how the last major construction project in your church was financed. How did this project correspond to what you learned It is about five years since our church was established. We have not faced any situation of a major construction project in our church. We have grown numerically and in zeal. We are collecting funds for our own church premises. There is no problem so far as finance is concerned. We have enough money to finance a purchase. There is a steering committee which is involved in searching for the property. At any rate, I attended a different church before five years. This church has a regular church building consisting of the main church hall on the ground floor, and more halls for church programs on the three upper floors. The main church on the ground floor had high ceiling, almost double the size of the halls on the three upper floors. This church was very old. They had broken down the old single floor building some forty years ago and converted it into a building with ground plus the three upper floors. The finance for this building came from donations by the church members and more finance from the diocesan. No loan was taken. Interview a pastor or church staff member that has recently been involved in a major church construction project. Ask him about how closely they followed the safe borrowing limits suggested in this lesson. Record your findings in your notebook. Most churches in my region have a policy to not borrow money from banks or any financial institutions. They search for donations and grants. If they need loan, they may take it from well-known

Time for a Change Essay Example for Free

Time for a Change Essay Part of running a major business involves periodically examining what’s working and what can get better (Hogg, 2010). As everyone knows, just as every other company needs to work to remain relevant, we have to keep up with our primary competitors including Allstate, Farmers, Geico and Progressive. We need to do work better to perform processes uniformly across the state and the only way to do so is go from four regional offices in California, to one regional office. We first will need to create a transition committee that will have supervisors from each offices, section and division managers as well communication with other zones that have gone through similar transitional change. With this transition, we will also need to take into consideration how much this will cost the company and also how much will be saved as a result in the conclusion of the process. Which office will be the first to close, which will come second which will close last and finally which will remain open? There will also need to be a plan for the increase of work load when we close the offices and how we will keep the work load down and manageable by adding specialty teams that focus on certain areas of the work instead of handling it all. Additionally, we will also need to review how this will affect the potential impacted communities, and how we will handle the internal and external communication plans. When creating a transitional committee we need to select the right members for this committee. We understand that some may not be making the move but their assistants will be beneficial to everyone. Within this committee we need to select who will handle what roles each person will be in charge of. We will have groups in charge of different areas. Such as people count, communication, timelines, training and expenses. For the people count, this group will be in charge of finding out how many people will be moving and how many will be leaving. With this information they ill be required to determine the amount of new associates that need to be hired and how many hiring waves. The group that will handle communication will be the ones who will communicate to associates the time line of transition as well as information on the specialty teams that will be formed. This group of individuals will be required to travel to all offices to a job fair for associates so that they can see how their department is changing and what the new roles will look like. It will give them an opportunity to find out if they would be interested in a certain specialty team. For the training group, their job is to determine how many trainers will be needed and if temporary trainers will need to be pulled to help train new associates as well as set up refresher courses for existing associates. The expense committee will not only be covering the transition expenses, but also travel expenses and hiring expenses. Why is it necessary to transition from 4 regional offices to one? First, with the recent move of our payment plan department and our Life/Health department to other states all four regional offices now have less than 60 percent occupancy. One of our offices is even at 40 percent and the building itself needs some costly upgrades to minimally keep it as a viable work location. Another reason why we need to close these offices is due to the fact that each office seems to do work their own way in lieu of processing work items in the same manner as intended and designed by the corporate office. By combining everything into one singular location, we can ensure that processing consistency is achieved while also aiming to treat every policyholder in the state exactly the same way with consistent high quality service. Doing so would enable our Zone to achieve and retain the Remarkable expectations set forth by policyholders. Another reason why it would be highly beneficial to transition from 4 regional offices to 1 is the day to day expense. The current cost per average month to simply cover electrical utility expenses is one hundred thousand dollars in a single office with gas expenses around fifteen thousand and forty thousand in public water fees. Since we are not a company regulated by stakeholders but a company literally managed by our policyholders also referred to as a mutual company, it is our policyholders who are paying for all the utilities on 4 offices that are not being used at full capacity. In transitioning to a single office we will be saving our policyholders an estimated 5. 6 million ollars annually which can be reinvested into the organization by way of rate reductions and directly benefit customers. We need to determine which office will remain open. Since a separate entity of the company manages facilities and all are owned the decision really comes down to a few details. Which facility can house a majority of the associates, can new talent be recruited in that community to sustain the growth, which facility is the most energy efficient, which facility needs the least amount of necessary upgrades, and where would a majority of our associates be willing to relocate to? This decision was relatively simple as the Central California office location was the newest facility and the only that was not a single level structure, is in a growing city that has an established university and the ability to add much more housing that will be required. An added benefit is that water expenses are minimized as the grounds are all hydrated with reclaimed well water. As a result of that decision the next decision is determining which office to close first. We will first close our West Lake and Costa Mesa offices as each is very costly to keep open and sit on prime freeway real-estate. When any transition involving associates is being planned, one must realize that there are numerous impacts both positive and negative. While the realization is there that we will lose very loyal, experienced, tenured associates we must also realize that we will also shed a significant expense. Employee compensation is our largest investment in the organization. With the loss of those associates and backfill with newer associates there will naturally be a savings component in conjunctions with that realization and change. Newer associates will have a lower base salary, fewer vacation benefits resulting in increased days producing at the office, and potentially an improved work ethic as they are very happy, not for a new job but the potential for a new career. Combined occupancy of the southern office locations were at a total of 70 percent capacity. For those associates there will be a few options. We will offer early retirement packages for those who are at retirement age. We will offer a relocation package to all employees who are willing to relocate and we will provide them with a weekend tour of the new facility and community to assist them with their decision. This package also includes a bonus if they were able to sale their house prior to the move. If not, State Farm will buy their house and sell it for them. The last office that will close will be our Northern California office. That will not happen for at least 3 years after the first two offices close in an effort to minimize work flow disruption and well as mitigate the loss of tenured employee capital. With the closing of the two offices, we will need to learn the number of employees that will be part of the transition and how many employees that will take the early retirement package and how many will quit State Farm all together. We will need to determine the work flow as well as how many new associates that need to be hired in the final location. Also being incorporated into the transition process is a new workflow distribution system along with a new specialized team concept approach to facilitate with training new associates to make each job responsibility less than what it currently is. Different associates are strong in certain areas and weaker in others so the thought is to capitalize on each of the strengths. The teams that we need to create should be the following. For example in our Auto Department, they will be going to the following. New business application issuance team consisting of both underwriters and assistants, added car application issuance teams, three processing/production teams, one rating/accounting team, three call center teams finally one training team and one quality review/improvement team. Our Personal Lines Fire team will be doing something very similar as well as our Business Lines Department. Our claims department will also go into smaller specialized teams. With these specialty teams in place it will help with the work flow as well as ensure that the work gets processed correctly an efficiently. Additionally, since our current underwriting assistant training program last a surprising three years due to the complexity of the job. With the specialty teams that will be in place the training will not need to be as long as the focus of each role will evolve to its new state. The new training program will last up to 15 to 18 months to get fully proficient with continuing development to refine complex skill sets in their respective specialty areas. The first year training will be focused on the basics and once the trainers get a feel for what the trainees strengths are after that year, the next 8 months will be focused on their area of specialization. By doing this, we will provide better and more accurate service to our policyholders and more time will be spent doing the work. When we get to the point of communicating to our employees we will be earing different remarks from them such as why us, why not the other office, what am I going to do and so on and so on. They’ll need information to make decisions about their and their family’s future (Van Camp, 2012). When we determine when we are going to tell them employees there are five key concepts that we need to remember when we are communicating to all employees. The news we will be providin g will be life changing for numerous amount of people and we will need to be prepared to handle a large amount of questions and backlash and personal feelings. What we need to do and focus on is providing regular, weekly e-mail blasts from leadership describing the changing events. Let employees know when major decisions are expected to be made; for example, communicate when benefit and personnel information will be released. Encourage dialogue between managers and their teams. If needed, have leadership step in and directly communicate with employees through town hall-style meetings and discussions. Create a channel for two-way open communication. For example, create a virtual suggestion box or a forum for discussion between employees and leadership. Posts can remain anonymous for employees at every level through the organization. If there is no information available or something has yet to be decided, let employees know that, but don’t keep them guessing. Employees who have to wonder about their futures are not engages in their jobs, and productivity and loyalty will be affected (Van Camp, 2012). When we go to the public with this information we will need to provide our plans in writing so that the media does not misconstrue any of our information. We do not want false information being provided and pushed out to the public. We already know that we are changing the lives of our employees but we will also be changing the communities. We also need to be prepared for questions such as what will this do to smaller area’s that depend on the business from State Farm associates, impact to the local housing market and loss of existing talent. For associates not wanting to continue with the company we will assist them with their resumes and interviewing skills in an effort to minimize their personal impacts of the transition. There will be numerous classes to assist with resumes and interviews as well as letter of recommendation from their supervisor to help them get another job. Finally we will have our operations managers from each office deliver the message of the closing of the offices. No one looks forward to addressing an angry audience, but you do have one major factor working in your favor: People definitely care about your message. As with an apprehensive audience, treat their emotions with respect and avoid humor. Prepare thoroughly so you can provide complete information in a calm, rational manner. Consider using the indirect approach to build support for your message while addressing points of concern along the way. Remain calm and don’t engage in emotional exchanges with the audience (Bovee Thill, 2012, p. 477). Our operations managers would be the perfect candidates that will be able to deliver this message so that they will be able to hear the compassion in their voice and to understand that this is not an easy move on anyone. We want to remain ahead of our competitors. We want to ensure that we are not one of those companies that will start having massive layoffs due to the decline of the business. State Farm has been around for 90 years and we want to be around for even more. By having a transitional committee, we will be able to affectively shut down 3 offices and move the work load and employees to one. We will be able to have specialized teams within all of the departments. We will drastically reduce cost which will allow our policyholders to have more rate decreases on their auto and homeowners policies. We will show compassion when delivering speaking to our associates and to the media. Last but not least we will keep everyone in the loop through emails and meetings with management so no one is left in the dark.

A holistic health care team

A holistic health care team Introduction When a patient is admitted into hospital a holistic health care team approach is essential to ensure the right measures are established for a successful recovery. This paper follows a case study of an elderly woman named Mrs. Win, who is post operative Laparoscopic Cholecystectomy. The paper will explore her pervious medical history and the impact that it may have on her current health. Possible nursing problems post surgery will be explored, with focus on one key issue. Through collaboration with allied health services these complications can be addressed holistically. A nursing care plan will be constructed in accordance to the case study in regards to giving the patient the highest quality of care whilst in hospital and after discharge. Body of assignment Mrs Win is a 66 year old female patient who is vacationing around Australia in a caravan with her husband. The patient has a medical history of hypertension which is defined as having a persistent high blood pressure, as well as osteoarthritis which is the breakdown of cartilage in joints causing pain on movement (Berman, et al., 2008). Both conditions she self medicates with Atenolol, Paracetamol and Glucosamine. Mrs Win has just undergone a Laparoscopic Cholecystectomy which is a procedure that involves the removal of the gallbladder through microsurgery. Using advanced laparoscopic technology it is now possible to remove the gallbladder through a tiny incision in the stomach, this has numerous advantages for the patients wellbeing opposed to the traditional open abdominal surgery. The patient may have had her gallbladder removed for several reasons, these may include cholelithiasis (gallstones), acute and chronic cholecystitis (inflammation of the gallbladder) or gallbladder cance r (Herbert et al., 2007). Post surgery Mrs Win has moderate pain, with respirations above the normal limits, her blood pressure is still consistently high however her pulse and oxygen saturation are regular (Berman, et al., 2008). After Mrs Win Laparoscopic Cholecystectomy there are several skills expected of nursing staff to implement so the patient avoids potential problems post operative and furthermore to manage current issues that may be associated with the surgery. Pain management is paramount to the care of a patient. Mrs Win is experiencing pain 3/10 in her abdomen and 5/10 at her right shoulder tip. It is crucial that pain is managed effectively as it can have a detrimental effect on her physical and psychological state, which will impact on her daily functions (St Marie, 2002). Mobility may also become an issue for Mrs Win post procedure due to a variety of reasons which will be discussed in detail later in the paper. Nutrition and hydration are essential to fuelling the body with energy. Mrs Win is complaining of nausea and is only tolerating small sips of water which is inadequate to sustaining normal daily function. Lack of nutrition impacts on her activities of daily living, hampers wound healing, the capacity to fight infection and her general recovery (Dudek, 2001). Mrs Win is also at a risk of impaired skin integrity due to poor nutrition, restricted mobility and her age. Without proper nursing support many factors could work against the patient and begin to breakdown her skin. It is essential pressure area care is performed every few hours to prevent decubitus ulcers (Berman, et al., 2008). Impaired respiratory function is also a key nursing issue as complications can arise with Mrs Wins breathing. Mrs Win is on oxygen therapy of 3L per minute via nasal cannula and currently has a respiratory rate of 22 breathes per minute which is above the normal range 20 breaths per minute (Berman, et al., 2008).Other potential breathing problems can be initiated by the narcotics she is taking for pain management this includes morphine as it can suppress the respiratory system (Bullock Manias, 2011). Wound care is a crucial nursing issue for Mrs Win post surgery as she has four incisions in her abdomen with Verivac drains insitu. Maintaining clean wound sites is essential to help guarantee the site heals effectively without the invasion of micro organisms which can cause infection that may lead to further complications (Bowler, Duerdun, Armstrong, 2001). Constipation with Mrs Win can become a potential nursing issue whilst in hospital and after discharge. This implication can arise due to the gastro Intestinal track being lethargic after surgery because of general anaesthetic or the trauma received to stomach during the operation. Peristalsis may also be delayed as constant lying on the back can inhibit this movement of the bowel( Mattson Porth, Matfin, 2009) This would make Mrs Win feel uncomfortable and can be medicated with oral laxatives or suppositories (Bullock Manias, 2011). Mobility would be a major issue for Mrs Win during her hospital stay and furthermore after her discharge because she is travelling around the country by caravan. Mobility is defined as the ability of a person to move efficiently and effectively from one place to another with comfort and ease (Crepeau, Cohn Schell, 2003). A person being immobile can severely impacts on their activities of daily living and take away their independence, which can become detrimental to the persons mental wellbeing (Crisp Taylor, 2005).Post surgery from Mrs Win Laparoscopic Cholecystectomy her mobility would be significantly affected for various reasons. She is experiencing pain which will put off any movement as it would be uncomfortable furthermore she is nauseous and may not feel confident getting out of bed. Mrs Win may be dizzy and fatigued from the pain medication which may also restrict her movements. Additionally the patient is on oxygen therapy, an intravenous line and Verivac drains insitu the se factors may discourage movement. Anxiety of these restricting factors may also deter Mrs Win to ambulate. Impaired mobility can have detrimental affects the body physically and mentally. Without movement venous circulation slows down and the coagulation of blood increases causing thrombus and embolus (â€Å"Nursing fundamentals: the effects of immobility,† 2007) The respiratory system can be notably affected as hypostatic pneumonia may develop because immobile patients have pooling of chest secretions in the lungs and this congestion predispose the respiratory tract to infections (â€Å"Nursing fundamentals: the effects of immobility,† 2007). Other consequences from immobility include muscle atrophy due to lack of exercise and the formation of pressure sores if left in the same position for a prolonged time (â€Å"Nursing fundamentals: the effects of immobility,† 2007). Impaired mobility can hinder Mrs Win personal hygiene which can psychologically affect her if she feels she is losing her independence (Crisp Taylor, 2005). Allied health services would be of great assistance to help Mrs Win recuperate after her operation. Holistic care can be provided to the patient to help with her issue of immobility, the professionals that can help include: an Occupational Therapist, a Physiotherapist, Dietician and a Social Worker. An Occupational Therapist would be beneficial for Mrs Win to help her resolve the issues which hamper her undertaking activities of daily living. An Occupational Therapist considers the persons environment and implements strategies or equipment to help clients increase their independence with daily tasks including washing, dressing and getting in/out of caravan(Crepeau, Cohn Schell, 2003).The occupational therapist could asses her caravan and see if it is suitable for a person recovering from surgery who also has a history of osteoarthritis and if needed make changes to help Mrs Win cope with immobility (e.g. a rail to help her step up into the caravan). Physiotherapists endeavour to develop functional ability of physically impaired clients which will improve their quality of life. A Physiotherapist develops plans based on individual needs to help their clients ambulate with reduced pain and to restore the normal functions of body movement (Herbert et al., 2007). Mrs Win would profit from the help of a Physiotherapist because she is in pain and has decreased mobility following surgery, furthermore her osteoarthritis is contributing to her condition. Mrs Win would have problems with carrying out daily tasks so she can take benefit from care planning and exercises to assist the return of strength, normal function and mobility. An essential element to recovery from surgery is the consumption of a nutritional and healthy diet which is why a dietician would help Mrs Win recuperate post surgery. Dieticians have skills to personalise healthy diets and educate individuals on good nutrition (Dudek, 2001). Mrs Win would benefit from this service as she is not eating hence her meals need to be designed to give maximum nutrition to create the energy needed to facilitate a recovery and fuel mobility. A dietician can additionally educate Mrs Win on foods which stimulate the production of bile needed to break down foods. Bile production is crucial for Mrs Win as she no longer can store bile in her gallbladder so she may need to produce more to help with the digestion process. Incorporated into Mrs Wins care planning could be a Social Worker whose role is to improve the quality of living by assisting them to handle and solve issues with daily life (Payne, 2005). Travelling around the country in a caravan, Mrs Win is away from her support networks and may struggle to deal with daily tasks due to poor mobility. The social worker can organise coping mechanisms to help her deal with the immobility or alternatively arrange accommodation close by until Mrs Win is healthy enough to travel again. Conclusion This paper explored the case study of Mrs Win a 66 year old female post operative from a Laparoscopic Cholecystectomy. We explored her pervious medical history and defined the implications it can have on her current health and furthermore discussed the patients medical diagnosis. In relation to her medical diagnosis several nursing issues where identified with the emphasis on the key problem of immobility and what impact this has on Mrs Win. The paper proposed which allied health services could be beneficial to Mrs Wins recovery. Finally a care plan was constructed with the intent to better the patients health by setting health goals and plans to achieve them. An evaluation was made to determine whether these plans where effective in improving Mrs Win quality of living with all documentation supported with relevant and reputable information.